Bleckmann’s flexibility and efficiency are integral to our successful partnership. They adapt their operations to suit our needs and help us deliver an excellent customer experience both in our home market and throughout Europe.
About CLOUD NINE®
An unstoppable partnership
Bleckmann’s presence in both the UK and Europe made it the ideal logistics partner to support the brand’s strategic ambitions. CLOUD NINE® currently occupies 400 square metres of warehouse space at Bleckmann’s warehouse in Oldenzaal, the Netherlands. In the UK, it operates from Bleckmann’s fulfilment centre in Swindon, UK. To support the company’s rapid expansion, Bleckmann now manages all European fulfilment and transportation operations for CLOUD NINE®, as well as all UK business-to-business (B2B) fulfilment.
Scalability was a key consideration for Lewe Goldmann, Supply Chain and Operations Director at CLOUD NINE®, when choosing a 3PL partner. “As a premium brand, we tend to experience sharp seasonal peaks in demand,” explains Lewe. “We needed a partner that could seamlessly scale to meet these spikes without compromising on service quality.” Indeed, the average number of units picked for CLOUD NINE® increases by even 550% per day*. As a result, Bleckmann’s flexibility to scale up operations quickly when needed has become an essential feature of the partnership’s success.
Bleckmann’s expertise in omnichannel logistics continues to be a catalyst for CLOUD NINE®’s evolving business model. Originally known primarily as a direct-to-consumer (D2C) brand CLOUD NINE® has since partnered with retailers to grow its reach – with plans for further significant expansion in Europe. Bleckmann’s experience in supporting brands’ transition to omnichannel models has therefore helped CLOUD NINE® to seamlessly adapt its operations.
Value-added services
Moving to Bleckmann’s active picking environment has given CLOUD NINE® greater operational flexibility. For example, our agile picking and packing system makes it easier to add or replace free gifts, helping to deliver a more personalised customer experience. In addition, our advanced warehouse management system allows us to track product serial numbers across inbound and outbound shipments. This provides a highly detailed level of oversight, reducing the potential for errors and enabling a smoother returns process.
Creating a bespoke 3PL solution
Effective collaboration was essential in developing tailored logistics solutions for CLOUD NINE®. “Through weekly meetings and quarterly reviews, we’re in regular contact with the Bleckmann team so we’re always up to date on progress and fully aligned on our objectives,” explains Lewe. “This approach helps improve efficiency and ensures that our logistics operations remain agile and optimised to meet and exceed our customers’ expectations.”
A stylish future
With exciting developments on the horizon, Bleckmann is ready to support CLOUD NINE®’s future growth. For example, a new deal with a major European distributor is set to further strengthen the brand’s presence on the continent. “We greatly appreciate Bleckmann’s excellent service and strategic agility,” concludes Lewe. “Now we can continue our expansion journey, with the confidence that our 3PL partner will support us every step of the way.”
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