H&M Pre-Loved Archive

Founded in 1947, the leading global fashion brand H&M can trace its roots back to a single store in the Swedish town of Västerås. Since then, the brand has expanded significantly. Worldwide, the H&M Group now has more than 4,000 stores in 77 markets and annual sales of over €20 billion. The group is one of the world’s largest fashion companies, owning brands including ARKET, COS, Monki, & Other Stories, and Weekday.

H&M is committed to reducing its environmental impact. As part of its ongoing sustainability efforts, it has implemented a wide range of measures, including the use of recycled or sustainably sourced materials, operational optimisation, and the adoption of circular business models. For example, the brand has explored options such as garment collecting and the resale of clothing as part of its growing Pre-Loved offering.

What to know?

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Solution Offered

Garment Renewal and Distribution

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Client Since

2024

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Service Locations

The Netherlands

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Brand’s Challenge

The latest addition to H&M’s Pre-Loved range, Pre-Loved Archive, is a celebration of the brand’s many collaborations with world-renowned designers for the past 20 years. It features designs dating back to H&M’s first guest designer – Karl Lagerfeld – in 2004. To launch this unique collection online, H&M required an end-to-end renewal and distribution solution that would ensure flawless results and an elevated customer experience. Combining the efficiency needed to meet demand with high-quality repairs and simplified IT integration were essential.

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Bleckmann’s Approach

With just eight weeks to get all the unique items restored and ready for resale, we drew on our expertise in garment renewal to develop a streamlined, end-to-end solution that prioritised quality and efficiency. This included item grading, cleaning, invisible mending, product photography, and inventory management. Thanks to this proprietary process, we could quickly restore a wide variety of products – including apparel, footwear and accessories – to very good condition in time for the collection’s online launch.

To record key information about these exclusive items and improve operational oversight, we implemented serialised unique inventory tracking. This meant that each item had an individual SKU attached to it, which included details such as the style and size of the product and any repairs that had been carried out. This allowed us to track the status of each garment internally, as well as enabling H&M to populate the product description pages on its website – providing customers with full transparency about the products. We also worked closely with H&M to ensure seamless integration with its mainline website.

In addition, we handled distribution to all H&M’s e-commerce customers across Europe through our extensive network of transportation partners, ensuring on-time delivery.ed services.

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Solutions Implemented

End-to-end Circular Solution
From garment repair to item photography, fulfilment and returns, our in-house expertise allows clients to renew and ship a wide range of items with a single provider.

Serialised Unique Inventory Tracking
Each renewed item was given a unique barcode, enabling transparent tracking in our warehouse management system and providing a range of useful information for H&M’s e-commerce store – ensuring customers know exactly what they’re getting and aware of the range of circular offers.

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Steps Executed

Comprehensive E-commerce Support
Working with H&M and other partners, we ensured streamlined integration with the brand’s mainline e-commerce platform to deliver a seamless customer experience.

Product Photography
Our experts photographed all renewed products according to H&M’s visual standards, providing online customers with a preview of each unique item.

Fashion Specialism
Building on decades of experience working with major brands, our teams are uniquely positioned to ensure that sustainability and customer experience go hand in hand.

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