The Oodie™, the Australian brand known for the wildly popular wearable blanket, amongst other comfort items, has partnered with Bleckmann to enhance its logistics operations. This collaboration ensures efficient handling of the brands rapid growth, seasonal demand, and high-volume fluctuations.
Strategic Logistics Hubs
The Oodie’s operations will be supported by Bleckmann’s logistics centres in:
- United Kingdom – facility in Vulcan, dedicated to UK orders.
- European Union – warehouse in Enschede, Netherlands, serving EU customers.
Key Logistics Considerations
- Seasonality & Demand – Sales peaks, require a flexible logistics approach.
- Enhanced Service Efficiency – As an online-first brand, continuously improving order fulfillment is essential to maintain customer satisfactions. Focus areas include streamlining processes, increasing visibility across the supply chain, and ongoing efficiencies to deliver a seamless customer experience.
- Product & Storage Needs – Vacuum-sealed inventory and FIFO (First In, First Out) stock management ensure product freshness.
- Delivery Strategy – Bleckmann will optimize courier rates while offering premium and future same-day delivery options.
- Returns & Technology – A streamlined process and IT integration support efficient and low returns.
“We are thrilled to support The Oodie’s continued expansion,” said Matthias Vandecasteele, Director Sales at Bleckmann. “Our logistics expertise aligns perfectly with their growing needs.”
“Our partnership with Bleckmann is a key step in optimising our logistics operations. With Bleckmann’s expertise in D2C brands and proven success we are committed to ongoing improvements to help us deliver a smoother, more reliable experience for our customers.” – Michele Fitzgerald, COO, The Oodie™
