Gymshark expands collaboration with Bleckmann into the Asia & Pacific region. Together with Bleckmann’s long time partner, Yang Kee Logistics, a new fulfilment center has been set up in Melbourne, Australia, to deliver on the promises of Gymshark in Australia and New Zealand. Operations went live with first shipments processed from the new DC as of April 6, 2021. This expansion is a continuation of Gymshark’s ambitious growth plans.
Gymshark, the booming British fitness apparel & accessories brand, has seen double digit growth in its e‑commerce business year on year. The success of the company is supported by the logistics operations of Bleckmann who delivers on the promises of the brand around the world. To even better support the ambitions of Gymshark and its expansion in the Asia Pacific area, both partners were looking to the set up of a high quality, integrated logistics operation in Australia. Bleckmann already collaborates with a well established partner, Yang Kee Logistics in Asia. Collaboration between Gymshark, Bleckmann and Yang Kee Logistics to establish a new e-fulfilment center in Australia was a logical step.
Having local presence and serving customers from a functional distribution center in Australia will help Gymshark to shorten speed to market to its fast growing client base in Australia and New Zealand. It is crucial to the customer promise of Gymshark. After a few months of preparation, first outbound shipments went out on April 6, 2021. The new site is expected to process thousands of orders every day.
“Bleckmann and Yang Kee Logistics have partnered for several years now successfully implementing various logistics projects in Asia. The project with Gymshark is an another milestone in the development of this strategic, intercontinental collaboration,” said Jurrie-Jan Tap, Chief Business Development Officer of Bleckmann. The implementation of system and warehouse operational setup was coordinated between the three partners in the last few months, leading to a successful launch on 6 April.
Steve Hewitt, Chief Executive Officer at Gymshark: “We are delighted to further cement our partnership with Bleckmann as we expand our brand footprint across the globe. Our customer promise is at the heart of everything we do at Gymshark and the impact of a local distribution center in Melbourne means we can give our customers in Australia and New Zealand a truly world-class service. We look forward to the positive impact this investment will have on their Gymshark experience.”
The new Melbourne DC offers 12,000 sq m of fulfilment space. Operations for Gymshark will occupy 3,000 sq m in the initial set up. The center offers enough space capacity and flexibility to accommodate for future growth of volumes. With opening of this new location 15 full time jobs have been created.
Jason Goh, CEO at Yang Kee Logistics: ”Yang Kee Logistics is absolutely delighted to extend its strong partnership with Bleckmann in Asia into Australian and NZ. Our teams in Oceania are incredibly excited about the prospect of supporting the direct entry of the Gymshark brand into our home market. I am very proud of Yang Kee Logistics’ efforts in preparing the site, the infrastructure and the technology for a successful go live. The opportunity to work with Gymshark complements Yang Kee Logistics’ existing strong position in serving the needs of apparel and accessory brands as well as e-commerce businesses.”
