UK-based online men’s and women’s clothing label HERA Clothing has selected Bleckmann, experts in supply chain management for fashion and lifestyle brands, as its new third-party logistics (3PL) partner. This new collaboration, which covers warehousing and fulfilment, will ensure that HERA can continue to deliver exceptional customer service as it pursues its growth strategy.
HERA Clothing, best known for its iconic skinny jeans and unique vision of high-end street style, was acquired by its current owner Paul Richardson in October 2021. Paul’s experience as Executive Chairman of Gymshark, another Bleckmann client, had given him first-hand knowledge of how the 3PL provider could help young fashion brands to scale-up their operations. Bleckmann was, therefore, a natural choice to support HERA’s next phase of growth.
“Bleckmann’s experience in helping fast-growing labels like Gymshark to expand their operations at a rapid pace without ever compromising on quality of service made them the ideal 3PL partner for us, offering outstanding performance and significant economies of scale.” said Holly Beadle, CEO of HERA Clothing. “We’ve all been impressed with the speed of the set-up and onboarding, the quality of service and the high level of support we received.”
Tailor-made fashion logistics
The first HERA orders were dispatched from Bleckmann’s Swindon warehouse at the beginning of July 2023. The brand will initially occupy 1,000 sq m at the site, with additional space available to meet demand. “Bleckmann has been a true partner throughout the process, enabling us to build a logistics solution that meets our exact requirements,” continued Holly. “For example, we were keen to ensure that operations were up and running before our peak trading period in August. Thanks to Bleckmann’s expertise, agility and short lines of communication, we were able to start fulfilling orders well ahead of that deadline.”
Bleckmann has taken over HERA Clothing’s warehousing and distribution operations in all its markets. While the brand does the majority of its business in the UK, it is also experiencing rapid growth in the USA, Australia, Ireland and the UAE. Thanks to Bleckmann’s preferential relationships with a wide range of carriers, HERA will be able to offer an excellent customer experience, wherever in the world its clothing is shipped.
Taking the next step with Bleckmann
With operations now well underway, effective communication will continue to be crucial as HERA looks ahead to its next peak sales period. “Our team really appreciates the close working relationship we have with Bleckmann, whether it’s our weekly meetings or the WhatsApp group that keeps us updated day-to-day,” concluded Holly. “With such a great team, there’s no doubt that Black Friday will be a success breeze. Bleckmann allows us to continue delivering on our promises to our customers as the HERA brand grows around the world.”
